Brand Management Chuco-Style

Welcome to my Pity Party

The Downtown Management District thinks it’s a good idea to have parts of downtown El Paso declared a brownfield site.

Here’s a letter from the DMD that was recently sent to property owners.

Most progressive downtowns run away from brownfield status like it’s radioactive. (Radioactivity may, in fact, be a reason for a brownfield site.) In El Paso, the DMD embraces brownfield status. They court it.

That’s how desperate they are.

That’s how low the DMD’s self esteem is. They think brownfield status is step up.

From the Environmental Protection Agency’s website;

A brownfield is a property, the expansion, redevelopment, or reuse of which may be complicated by the presence or potential presence of a hazardous substance, pollutant, or contaminant.

If the property owners think that a National Historic District is too constraining, wait till their properties get put on the brownfield list.

Maybe they’re just trying to lower their property valuations, for tax purposes

Notable brownfields include Asarco and the Love Canal.

And, potentially, Downtown El Paso, if the Downtown Management District gets their way.

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