The poobahs at Great Wolf got hornswoggled into opening one of their hotel water parks in El Paso.
Have you looked at them? The cheapest one seems to be in Sandusky, Ohio. The Sandusky Micropolitan Statistical Area has a Median Family Income of $52,053. El Paso’s Median Family Income is $45,300, according to the City. That’s 15 percent less.
Fifteen percent is a lot.
But Great Wolf doesn’t sell day passes, so maybe El Paso’s not their market. Maybe they’re counting on an overflow of out-of-town visitors to that new community they’re building in TIRZ 12. You know, the one they’re decimating the Lost Dog Trail for.
For a family of four, with two children aged 2 and 6, a one night stay in a suite at the Sandusky Great Wolf Lodge costs $230, if you book through Expedia. If they charge the same amount in El Paso, and add El Paso’s 17% Hotel Occupancy Tax, we’re talking big bucks.
By contrast, a suite at the Lucerna in Juarez costs about $83 a night, and they’ve got a nice pool.
Or you could stay in a suite at the Wyndham at the airport for $155 a night. They’ve got a water slide.
And since Great Wolf doesn’t sell day passes, don’t think you, a resident of El Paso, can derive any benefit from a Great Wolf Lodge in El Paso, unless you need a place to stay while you’re getting the house fumigated.
The rumor is that the City of El Paso is entering into some kind of agreement to buy the land on which the Great Wolf Lodge will be situated, so forget about them contributing to our tax base.
I bet someone at Great Wolf Lodge will lose their job over their choice to move to El Paso. Too bad we can’t extend the same courtesy to the folks at City Hall.