The Unintended Consequences of Branding

Do you remember when Sun Metro used to be called Sun City Area Transit? They had to change it because people were saying that SCAT stood for Shuttling Chicanos Around Town.

How long will it be before some wiseguy realizes that Brio sounds like a slurring drunk ordering a burrito?

Oh, I guess it just happened.

One comment

  1. Sing it with me Rich…..
    ……her name is Brio and she dances on the sand…..
    Oh Brio, Brio dance across the Brio Grande.

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