Have you been to Juarez lately?
Don’t lie to me. You have not. If you’ve crossed the border at all, you only went to the Kentucky Club, and while the K Club is nice, you might as well have gone to Taco Bell.
They’re building a mall in downtown Juarez. It takes the space from behind the gymnasium to right up to the cathedral on dieciseis. So far only one tenant has opened its doors. It’s Cinépolis, a movie theater like Cinemark.
What’s a movie in a theater cost in the U.S. these days? Ten, fifteen bucks? I don’t know, I watch them on disc from Netflix, or the Sunday Matinee at my favorite website. But I figure you take a date to a theater, you’re out thirty or forty bucks by the time you spring for soft drinks and a fifty five gallon drum of popcorn.
Surge pricing (weekends) at Cinépolis is 38 pesos, about $2.25. For two and a quarter, you could leave after the credits and not feel like you got ripped off. And right now, they’ve got a special, 38 pesos for two people. For that, you could just go wash your hands in the bathroom and still feel that you got your money’s worth.
But get this: reserved seating. Your ticket comes with a seat assignment. Mind blown.
Workmen are toiling furiously to fix up the rest of the storefronts, and I can’t tell you how excited I am to have a retail mall open in downtown Juarez. Okay, I’ll tell you. Not very. But it’s coming, and I reckon there’s nothing I can do about it.
Except, maybe, escape to the movies.