It’s already here.
McDonald’s is closing more restaurants than it’s opening this year. We’re on the verge of the planet’s sixth mass extinction. Consumer behavior is undergoing a radical flux as technology and austerity converge to alter expectations, according to this year-old article in Forbes.
The cultural shifts we are witnessing show a move towards the wholehearted and intense. People want all aspects of their lives to be rich and full. These trends give us a clear sense of where culture is heading, and brands this year will have to work hard to meet consumers’ demands and expectations.
The old paradigms are shifting. A decade (or more) old marketing plan is unenlightened. “Disruptive” models aren’t even disruptive anymore. They’re required.
You can’t lead a parade from the middle of the pack. You’ve got to be out front.