Selling the Intangibles

The El Paso Times reports that last week, Mayor Oscar Leeser hosted a familiarization tour for bond underwriters.

El Paso Mayor Oscar Leeser hosted a Financial Familiarization Tour over two days, showing the city’s economy and its potential for bond underwriters and investors from across the country.

“I’m excited to host this unique financial FAM Tour. It’s the sixth and largest tour that gives our city another opportunity to highlight and illustrate what we have to offer to more than 50 investors who are looking to expand,” Leeser said in a statement.

“This tour, in particular, gives our guests a chance to see the progress the city has made, our successes and all of the great business and economic opportunities that the border has to offer,” he said.

That’s a little weird, huh? I mean, those people are accountants, with Excel tables and calculators and Spockian analytical prowess. What could Mayor Leeser hope to accomplish with a FAM tour for bond investors?

Can they be swayed by our downtown ballpark and water desalinization plant? Can those investors be persuaded by margaritas and a relleno plate? Is it worth it for them to take a multi-million dollar chance on warm fuzzies?

Here’s some more good news that came from the Times story:

“We are looking to have to raise our fees every year for the next five years. We raised them last year, we raised them this year. At least here, the fees are very small … still very affordable” said Marcela Navarrete, of the Public Service Board.

At least our property taxes aren’t rising every year for the foreseeable future.

Are they?

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