Our city leaders are trying to give El Paso all the soul of an airport food court.
That’s bad, but it’s not the worst part of their misguided policies.
The worst part is that it’s not going to work. We’re not going to get new industry because we look like Ames, Iowa, or Omaha. If a company wants to move to a place like Omaha, they’ll move to Omaha. Aping the other cities in the United States is no game plan for success.
But don’t take my word for it. Look at the results of our policies.
The proof, as the say, is in the pudding, and our pudding looks a lot like gruel.
Instead of trying to erase our unique features, we should celebrate them. We should tout our bona fides as the Ellis Island of the Southwest. We should turn our gaze south instead of north, recruiting every Mexican company that wants a toehold in the U.S. We should promote our biculturalism with more than call centers.
The disconnect between our “leaders” stated goal (economic development) and the results (a collapsing tax base) is glaring and galling.
I have to think they’re either lying or stupid.