This post originally appeared on 21 February 2020. In 2012, the City of El Paso began implementing a strategic plan
Category: Borderplex Alliance
How To Cripple an Economy
Economies are delicate ecosystems that develop over time. Agent Orange, or napalm, or diesel fuel might kill a garden, but
What Is CooL?
For marketers, cool is the holy grail. Mostly, marketers find cool after it’s been discovered and try to monetize it,
Retrovision: Rancho El Paso
This article originally appeared on 10 March 2017. Our City Fathers would have you believe that El Paso is a
The Destruction of Brand El Paso
What does “El Paso” mean to you? I threw quotes around it because I want to talk about the idea
The Problem With El Paso
The problem is El Paso’s not growing. All the costs of those Quality of Life projects would be easier to
Amazon is Coming
From the El Paso Times: Amazon, the giant online retailer, plans to open one of its distribution centers in El Paso, company