Brand Tribalism in El Paso

No place I’d rather be.

In El Paso, we’re big on brands. We want to belong. We want to feel like we’re a member of a tribe. Cowboys supporters are one of the larger and more obvious tribes in El Paso. The Cowboys are like the home team, even though they live more than 600 miles and nine hours away, and only call us when it’s late, and they’re drunk, and they want to come over. How did the Cowboys get to be El Paso’s team? Can we blame “North Dallas Forty”? Does America know that the Cowboys are cheating on it with El Paso? Not that the Cowboys remember us in the morning, or even ever asked our name. But that’s how we roll, vatos.

(read more at What’s Up.)

Leave a Reply

Your email address will not be published. Required fields are marked *